GS1 Digital Link
There has been a significant departure from the traditional practice of relying on a product's packaging to communicate important information to consumers.
This change has been driven by the growing expectation that all facts show be immediately knowable, especially now that almost everyone has access to a smartphone, allowing them to access the internet anywhere, anytime.
The GS1 Digital Link standard was developed to enable brands, retailers and stakeholders throughout the supply chain and beyond to meet this demand. It extends the power and flexibility of GS1 identifiers such as the Global Trade Item Number (GTIN) by making them part of the web.
That means that GS1 identifiers, such as the GTIN, are now a gateway to consumer information that strengthens brand loyalty, improved supply chain traceability information, business partner APIs, patient safety information and more.
